A complete brand identity for a new survey product from Grass Roots.
The Tune identity needed to convey a user of the product being able to get "In Tune" with their audience - be they customers, employees or channel partners.
Using the survey tool clients can LISTEN to what people are saying about their product, service or brand. And then, with the stunning user friendly dashboard reporting the data, be able to ACT and make informed decisions to effect or embrace that view.
I developed the brand, guidelines and toolkit which were then implemented across the marketing comms and the app itself.
View the microsite here: https://www.grassrootsgroup.com/tune
Conceptual Thinking / Brand Development / Art Direction / Printed Output / Digital Output