TNS have been responsible for measuring and recording the effectivenes of The Royal Mail for some time by having an army of panellists tracking their post all over the country.
A drop in engagement numbers from panellists meant a need to regroup and understand how they could communicate with them better.
I helped show them that a consistently applied brand was needed firstly and that that brand neededs to reflect the community of panellist, the importance of their role and the rewards they get for helping.
I then went on to develop the brand, guidelines, some initial comms and a toolkit to enable TNS to continue to use with minimal external resource.
Conceptual Thinking / Brand Development / Art Direction / Illustration / Layout - Artworking / Printed Output / Digital Output / Pitch Team