I designed and developed an approved used car site with character for MINI.
The site adopted the concept that every used MINI has a personality and has been ‘Cherished’. With a MINI story developed for each car using its vitals (price, mileage, engine etc.), a fully loaded meter to indicate how spec’d out the car is and a MINI Top Trumps game to play across social networks, the site embraces the MINI brand and way of life fully.
Conceptual Thinking / Art Direction / Layout - Artworking / Digital Output