A partnership between The BPI (The British Phonographic Industry) and Grass Roots whos purpose was to help tackle illegal piracy within the music industry by rewarding consumers for buying music from legitimate sources needed

I developed the full brand identity as a marque that consumers would recognise and believe in its message, that buying legit is the only way to keep the music industry alive.

Once the identity was finalised, I then designed a fully responsive website where music lovers could go to and claim their rewards, watch exclusive content and spend on money can't buy rewards.

Conceptual Thinking / Brand Development / Art Direction / Layout - Artworking / Printed Output / Digital Output / Pitch Team