A brave proposal to EE that they actually get their customers to put their phones down.
EE wanted their customers loyalty and we developed a theme that if you want your customers to 'feel' something for them, they should be genuine about caring for their customers interests beyond their network. EE can do this by providing their customers with experiences and tailored rewards that help create memories and suggesting that to really embrace the moment... they put their phones down. EE will be right where you need them, WHEN you need them.
As well as the big picture, I developed some initial app designs to help tell the story and put together a stunning propsal which included a safety box into which we asked the client to put their phones during to presentation to send the point home.
Conceptual Thinking / Art Direction / Layout - Artworking / Digital Output / Pitch Team