Everyone has a mate Dave, which is great because I am one, a Dave that is! Dave Sweeney to be precise.
I'm a proud dad and graphic designer from sunny Luton in the UK trying to keep abreast of the fast changing design world we live in
I’ve been working in the design industries since graduating from University in 2001
I’m fascinated by the impact all design but advertising in particular has on decision making done by everyday people in their daily routine. I particularly love design as a mind control tool, but not in a George Orwell novel kind of way more that a lot of people make decisions based on gut instincts (thin slicing - see Blink by Malcolm Gladwell) and often the gut instinct (good or bad) is brought about solely by the success or failure of the design of an advert/package/business card/website/piece of art etc. which we as designers are responsible for!
With a curious and creative open mind I will always aim to get a firm grasp of a client's problem before digging deep to find the best possible solution.
Equally happy to work on the big blue chip brands and friends of friends as long as they/the organisation value the impact that good design has on resolving the issue they have in hand.
I’m currently enjoying working as a senior designer for Grass Roots. An agency that specialises in motivation and getting the best out of businesses Employees, Channel Partners and Customers.
I blog over at BeyondM25 which is a place for creative people living and/or working beyond the boundary of the M25 to have a voice.